Apple IPhone Interactive Advertisement
The interaction Design product that I have chosen to write about is an interactive advertisement for the IPhone. This advertisement is laid flat upon the ground for people to view as they walk buy. As people walk over the advertisement, color and motion sensors allow one to view images of the IPhone and the different aspects within the product. What is intriguing about this advertisement is that you do not only have to look at advertisements anymore, but you literally become part of them. To view what the IPhone can do, you must become part of the interaction.
The IPhone Advertisment is an example of “good design characteristics” for many reasons. 1.Trustworthy - Since it is on laid on the floor, it would automatically be considered trustworthy because the floor strong and solid.
2. Appropriate - This interactive advertisement is located in Japan which is appropriate for the culture and environment. Japanese culture is big on cell phone use so this advertisement would do quite well in that environment.
3. Smart – This interactive advertisement is extremely smart. Because it is laid upon the ground everyone who walks by will notice it. Also the lights, color and movement attract ones eye straight to the Advertisement.
4. Responsive – The IPhone advertisement is responsive as soon as you walk over or stand on the ad. As soon as it detects motion the images, lights and colors begin to respond to your own movement.
5. Clever – This advertisement is extremely clever. Apple is trying to make people part of the experience of the IPhone. When people see how inventive and attractive the advertisement is itself, they are automatically attracted to the product and all that the IPhone has to offer.
6. Ludic – The You Tube video shows how playful this advertisement is. The bright colors and dancing figures are the face of Apple. It reacts to you and you are intrigued by the colors and images. As you walk over you see the shadow of yourself, this invites you into the advertisement and makes you want to play and learn more.
7. Pleasurable – This advertisement is pleasurable for many reasons. It looks beautiful, you do not only look at the advertisement but you become part of it. The advertisement reacts to your movement and is responding to your every desire.
If Apple is able to make such amazing and capturing advertisements one can only imagine what the actual IPhone is capable of. Just by seeing this ad and not even getting the full experience I want to not only own an IPhone but also just have the experience of the advertisement itself.
The interaction Design product that I have chosen to write about is an interactive advertisement for the IPhone. This advertisement is laid flat upon the ground for people to view as they walk buy. As people walk over the advertisement, color and motion sensors allow one to view images of the IPhone and the different aspects within the product. What is intriguing about this advertisement is that you do not only have to look at advertisements anymore, but you literally become part of them. To view what the IPhone can do, you must become part of the interaction.
The IPhone Advertisment is an example of “good design characteristics” for many reasons. 1.Trustworthy - Since it is on laid on the floor, it would automatically be considered trustworthy because the floor strong and solid.
2. Appropriate - This interactive advertisement is located in Japan which is appropriate for the culture and environment. Japanese culture is big on cell phone use so this advertisement would do quite well in that environment.
3. Smart – This interactive advertisement is extremely smart. Because it is laid upon the ground everyone who walks by will notice it. Also the lights, color and movement attract ones eye straight to the Advertisement.
4. Responsive – The IPhone advertisement is responsive as soon as you walk over or stand on the ad. As soon as it detects motion the images, lights and colors begin to respond to your own movement.
5. Clever – This advertisement is extremely clever. Apple is trying to make people part of the experience of the IPhone. When people see how inventive and attractive the advertisement is itself, they are automatically attracted to the product and all that the IPhone has to offer.
6. Ludic – The You Tube video shows how playful this advertisement is. The bright colors and dancing figures are the face of Apple. It reacts to you and you are intrigued by the colors and images. As you walk over you see the shadow of yourself, this invites you into the advertisement and makes you want to play and learn more.
7. Pleasurable – This advertisement is pleasurable for many reasons. It looks beautiful, you do not only look at the advertisement but you become part of it. The advertisement reacts to your movement and is responding to your every desire.
If Apple is able to make such amazing and capturing advertisements one can only imagine what the actual IPhone is capable of. Just by seeing this ad and not even getting the full experience I want to not only own an IPhone but also just have the experience of the advertisement itself.
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