This is an awesome store, Adidas just launched its new store in Paris called “The “mi Innovation Center”. This retail store is a true first that offers their customers a whole new dimension of interaction with adidas products. I think this will change the way consumers shop and makes us feel like we are given the same treatments as professional atheletes. The 1,750 square meter Paris Adidas Sport Performance store occupies two floors on the Avenue de Champs Elysees and features a wide selection of Adidas products. The core part of this store is a pimped mi-adidas sales system, called mi Innovation Center (mIC)
Why this store is so cool? there are new features of the new customization unit in the mIC include:
# A large glossy, black cube is the focal point of the center. Here, customers can customize their own “mi adidas”, with just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Using now a larger flat-screen configurator to alter the details of the shoes by simply pointing a finger to the screen. Laser and infra-red technology then translate the gestures into commands. Foot scanning and pressure scanning is done as in the mi adidas stores before.
# New is also a virtual mirror where users can see their personalized shoe on their own foot without even removing ones shoes!
# But customization is not only high-tech: Customers are accompanied by specially trained “adidas experts” who, like a personal trainer, advise on nutrition, exercise and products. With a portable hand-held PC, the sales associates record a consumer’s personal data and desires, creating a user profile that he/she can view at their convenience via the internet.
# In addition to the cube, the center also provides some insight into new approaches of selling standard products: At a table, a sliding carriage can be moved over a desired shoe and then specific product information will appear on the screen via Radio Frequency Identification (RFID) technology
Why I think that this is a good design?
1. Trustworthy
The moment we enter the store we feel a different atmosphere. Adidas has combined technology with high-end interior. A dark glossy cube, a large touch screen monitor and many technology features in the store will lead customers to believe the professionalism and Adidas' promise of satisfaction. And Adidas is one of the leader in sports brand, this Adidas Sport Performance Store is a long-term retail concept, created by adidas’ own retail design team in collaboration with Schwab Architects firm so there's no reason not to trust them on this matter
2.Appropriate
This store is appropriate to the cultural, social context. The location is high profile. Adidas spent five years waiting for a location on Paris' tony Champs-Elysées, reckoning that the store would attract as many as 150,000 visitors per year, 70% of them tourists. The strategy of this new store is to lure a younger generation of shoppers who have been brought up on video games, it's simply a gadget geek's paradise
3.Smart
The design is smart because for example by using the interactive foot scanner, it promises that it will save us time to find the shoes that will fit perfectly for us. And also the virtual mirror is a really smart gadget that enables us to "try" and see how the shoes will look like on our feet before we really buy.
4.Responsive
The touchscreen technology allows the customer to interact easily. It gives feebacks when the customers is pointing through the icons on the screen.
5.Clever
I find that there are many clever features on the store, such as when customers can simply point at images on the cube and laser and infrared technologies interpret their gestures, converting them to commands and then the monitors will immediately give detailed information on Adidas product at the pointing of a finger.
6.Ludic
Adidas believes the entertainment factor is what will help boost sales. "It's a fun technology," It's like a game, A scanner and monitor on top of the case mean each shoe can be digitally "X-rayed" to give information about the model and the technology behind it
7.Pleasurable
today's consumers want the newest developments as well as stylish designs. The futuristic design of the store as well as the hight-tech gadgets promise to give customers pleasing experience.
reference :
http://www.press.adidas.com/DesktopDefault.aspx/tabid-11/16_read-7150/
http://images.businessweek.com/ss/06/11/1102_adidas/index_01.htm
Interesting area in the design team..
I think the area that's most suitable for me is probably the implementation or the making process. I'm more of a craftperson that like to do things with my hands. Other than that maybe I might be good as an enterpreneur.
No comments:
Post a Comment